Direct Response: With the Internet, you can reach highly educated and affluent consumers who are able to purchase your products or services on the spot.

Interactivity: The Internet allows your customers to communicate directly with you. They can tell you what they like, don't like, what they want and what they'll buy.

Tracking: Internet technology allows you to measure how many people saw your message, and how they responded.

Flexible: The Internet allows you to change your message frequently. In fact, Internet experts suggest continually changing your offers to keep them fresh.

The "MINUS" side of the Net...

Uncertainty: Despite all the attention, the Web is untested. User behavior is largely unknown, and few studies are available to clearly demonstrate the effectiveness of on-line advertising or marketing.

Limited Reach: While there are thousands of Websites, the average user 'visits' only a few of them, and 're-visits' only a fraction of those.

Perception: Although acceptance is growing, many users still are die-hard 'techies' who resent all forms of advertising on the Internet.

Consumer Anxiety: On-line ordering is simple, direct and easy, however...many consumers are still hesitant to use their credit cards or give out information on the Internet due to theft and privacy concerns.